fashion / video

Cinematic Fashion

Words by Simon Thompson

Film Actors adored as style icons, screen aesthetics inspiring runway collections and the more recent placement of luxury items in movies. The relationship between between fashion and film has become symbiotic; one giving life to the other. Countless designers have broken into fashion following their costume designs for cinema. Think Theoni V. Aldredge turning her Oscar-winning designs for The Great Gatsby into a limited-edition line for Bloomingdales. Or Bob Mackie’s move between producing costumes in Gone With the Wind to designing gowns for Judy Garland, Diana Ross, Liza Minnelli, Tina Turner, and Whitney Houston in the ’70s and ’90s. More recently costume designer Trish Summerville made the jump from the screen to store with her designs for “The Girl with the Dragon Tattoo”, H&M commissioning her to produce a line inspired by character Lisbeth Salander. The range was timed for release perfectly, hitting stores one week before the film premiered.

In the past year, the relationship between fashion and film has become ever closer. In the Autumn/winter Milan shows, Prada enlisted the help of A -list Hollywood actors Gary Oldman, Adrien Brody and Willem Defoe. The actors walked amongst models, with Oldman closing the show. And of course there is Prada’s recent collaboration with Roman Polanski in the short film ‘A Therapy’. Featuring seminal British actors Ben Kingsley and Helena Bonham Carter, the three minute short ended up being screened as part of the Cannes Film Festival.

Even then, many within the industry feel there is a lot yet to be explored. “Brands could pay a bit more attention to the possibilities of the format. Film can convey a specific mood with music, lighting and editing; it translates the clothes into livelier articles … expanding on certain areas where static images can’t go, ” Guillermo Ortiz, Vogue videographer and producer/director with Bonita Films said. With the relative inexpensiveness of distributing film and video media over the internet and the foretold death of print media, more innovation in the collaborations between fashion and film can only be expected.

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